An Engagement for Innovators



Globalization of the economy is the basic trend of the 21st century and communications is an integral part of it. In this age without communications, every activity would be at a state of halt. The corporate world is huge and unsparing. Hence, people who step into the world have to be well equipped. Corporate communication is a specialty field highly sought after by every business house today. It is an integral part of business and in terms of functionality, the most important part of business, as it is the link between business and its stakeholders (both internal and external). Communication is the cornerstone function of every organization to build up its status in the corporate world as well as its stakeholders. Communication is the key factor in the creation, implementation, monitoring and reporting of all corporate activities. Through communication, stakeholders understand company’s purpose, goals and values. The field has undergone radical developments over the years and has become a full-fledged career option today. To be a skilled Corporate Communications Specialist, one needs a thorough academic preparation along with an aptitude for communications. The ideal combination for the profession would be a Bachelors Degree in Commerce followed by a Masters Degree in Journalism and Mass Communication. Studying commerce facilitates an understanding of business and its functions, which is imperative to form an effective communications plan for business. A mass communication and journalism background gives a communications specialist an edge over others as he knows about the different mediums of communication and its dynamics. He would know how to implement it to achieve maximum efficacy. A combination of the degrees amplifies the purview of communications for the specialist. The essential skills required for a communications specialist would be networking. One must have strong industry contacts and know people who are beneficial for growth. Mastering social media is an absolute necessity. The best way to market yourself and your company is social media. You have to be well versed with Linked In, Twitter and Facebook strategies. If you have online presence then you are sure to make it big. After all, the world is on the web now. Social media is the most effective platform for communications. You have to be an ace in writing, the communication messages have to be crafted with utmost care, and have to be highly effective and strategic to achieve goals. Technology is the ‘mantra’ in modern times, you have to be tech savvy and aware of latest technology. Knowledge of intranets, apps, softwares and everything that you can learn from Google will be a benefit.  A know how of designing and video editing softwares will be of great assistance, you would be able to design, produce and edit all communication material yourself. Last but not the least, business is all about innovation and so is communication. You have to be highly innovative, creative and passionate. All these skills together will make you an indispensable communications specialist.

Corporate communications is an exciting and prospering field. With these tips in mind, students can almost guarantee that they will secure a successful career in corporate communications.


Mass Communication – An Enviable Career



There has been a phenomenal explosion in communication technology and media over the time. All boundaries have been transcended and the entire global community has been unified as a single entity. Mass-communication, as a stream of study and career, is exciting and enviable for everyone.

Many think Mass Communication is limited to journalism and film-making but the fact is that it has several interesting options. To a great extent, mass media is a modern reality which covers all aspects of human life. Moreover, a great change can be observed in the concept of people working in mass media. Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity.

Mr. Ashar Khan, a professor who teaches Integrated Media says, “There are no preparation strategies or set formulae for making a career in mass communication, it is unlike what we do for a career in engineering or medical. A graduate degree in the field is an advantage but a postgraduate degree or diploma is essential to be considered for responsible positions in any organization.” Creativity is not a slave to any degree but formal education in the stream opens a perspective. While pursuing the degree you need to start blogging or work as a freelance contributor to newspapers and a host of online publishing sites to develop your communication skills. Maturity, objectivity and a sensible train of thought are essential.

Opting the career requires a critical self-evaluation. You need to have creativity, a way with words and excellent communication skills as you will be required to explain and inform the most complex issues, in simple terms to a large number of people. A great deal of patience is also needed because in this field, it takes a lot of hard work, and quite some time, to make it to the top.

Raj a successful media professional says, “Job prospects are excellent after a professional course in mass communication. It opens several avenues for a career in films & TV, publishing, public relations, photography, journalism, editing, advertising, direction, film making, script writing, production, event management and corporate communication etc. An individual is free to choose his job depending upon personal interest.”

Mass Communication professionals never encounter monotony in their jobs as it is a fast paced job, is creative, includes constant learning due to ever evolving technologies and the professionals are always free to build and pursue different skills together. For instance, a journalist can also be a photographer, a public relations executive can also be a writer, you can choose whatever combination or combinations you are interested in. It all depends on your will and capacity to work hard. Ritwik a sound engineer, music composer and documentary maker says, “Creativity is an addiction, a creative person is constantly productive and does not work in boundaries, so the outcome that he derives from work is pure satisfaction.”  Hence, if you think you are high on energy, have constant creative sparks and like to challenge yourself then Mass Communication is the best career option for you.

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