MASS COMMUNICATION IS CREATIVITY AT ITS BEST
There has been a phenomenal explosion in communication technology and media over the time. All boundaries have been transcended and the entire global community has been unified as a single entity. Mass-communication, as a stream of study and career, is exciting and enviable for everyone.
Many think Mass Communication is limited to journalism and film-making but the fact is that it has several interesting options. To a great extent, mass media is a modern reality which covers all aspects of human life. Moreover, a great change can be observed in the concept of people working in mass media. Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity.
Mr. Ashar Khan, a professor who teaches Integrated Media says, “There are no preparation strategies or set formulae for making a career in mass communication, it is unlike what we do for a career in engineering or medical. A graduate degree in the field is an advantage but a postgraduate degree or diploma is essential to be considered for responsible positions in any organization.” Creativity is not a slave to any degree but formal education in the stream opens a perspective. While pursuing the degree you need to start blogging or work as a freelance contributor to newspapers and a host of online publishing sites to develop your communication skills. Maturity, objectivity and a sensible train of thought are essential.
Opting the career requires a critical self-evaluation. You need to have creativity, a way with words and excellent communication skills as you will be required to explain and inform the most complex issues, in simple terms to a large number of people. A great deal of patience is also needed because in this field, it takes a lot of hard work, and quite some time, to make it to the top.
Raj a successful media professional says, “Job prospects are excellent after a professional course in mass communication. It opens several avenues for a career in films & TV, publishing, public relations, photography, journalism, editing, advertising, direction, film making, script writing, production, event management and corporate communication etc. An individual is free to choose his job depending upon personal interest.”
Mass Communication professionals never encounter monotony in their jobs as it is a fast paced job, is creative, includes constant learning due to ever evolving technologies and the professionals are always free to build and pursue different skills together. For instance, a journalist can also be a photographer, a public relations executive can also be a writer, you can choose whatever combination or combinations you are interested in. It all depends on your will and capacity to work hard. Ritwik a sound engineer, music composer and documentary maker says, “Creativity is an addiction, a creative person is constantly productive and does not work in boundaries, so the outcome that he derives from work is pure satisfaction.” Hence, if you think you are high on energy, have constant creative sparks and like to challenge yourself then Mass Communication is the best career option for you.
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